Privacy Policy
Last Updated: January 2026
Rural Regeneration ("we," "us," "our," or "Company") operates ruralregeneration.org.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly in relation to our football betting sites affiliate content.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and contact details you voluntarily provide when contacting us or signing up to newsletters.
- Technical Information: IP address, device type, browser type, operating system, and referring URL.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, links clicked, search queries, and other site interaction data collected through analytics tools.
How We Use Information
We use collected information for the following purposes:
- Analysing site traffic and user behaviour through analytics platforms.
- Affiliate tracking and commission purposes related to casino and betting site referrals.
- Improving Site functionality, content, and user experience.
- Responding to your inquiries and providing customer support.
- Sending marketing communications (only with your prior consent).
- Complying with legal obligations and preventing fraud.
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. Cookie types include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to improve Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to third-party betting and casino operators.
- Marketing Cookies: Enable targeted advertising and retargeting.
You may control cookies through your browser settings or opt out of specific cookie types via our cookie consent banner. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external betting and casino operators, and other third-party websites. We are an affiliate partner and earn commissions from referrals. However, we do not control the privacy practices of these third parties. We strongly encourage you to review their privacy policies before providing personal information or engaging in gambling activities. We are not responsible for third-party privacy practices or content.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:
- Access your personal data held by us.
- Rectify inaccurate or incomplete data.
- Request erasure of your data (right to be forgotten).
- Restrict processing of your data.
- Object to processing for marketing purposes.
- Data portability (receive your data in a structured format).
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:
- Contact information: Retained for 3 years or until you request deletion.
- Analytics data: Retained for up to 24 months.
- Affiliate tracking data: Retained for the duration of affiliate relationships plus 6 months.
- Legal/compliance data: Retained as required by UK law (typically 6 years for accounting records).
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a data breach, please contact us:
Email: privacy@ruralregeneration.org.uk
Website: ruralregeneration.org.uk
We will respond to all data subject requests within 30 days in accordance with UK GDPR requirements.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of significant changes via email or prominent notice on the Site.